How and Why You Should Start a Blog

7 reasons you should start a blog

  1. It shows you’re proactive
  2. It will improve your writing and creative skills
  3. It’s a good hobby to discuss in interviews
  4. It will help to build your personal brand
  5. It will be a great addition to your CV
  6. It will help build your network
  7. It will help develop other Marketing skills such as copywriting, SEO, social media marketing and content management

How to start a blog

Sign up to a free blogging platform

There are lots of free blogging platforms out there but I’d recommend using either WordPress, Medium (from Twitter) or Blogger (from Google). Start by creating a domain name (which is what people will have to search to find your blog). If you want to keep it simple just use your name. Or if you have a specific focus for your blog then your domain name could reflect this. Next you can start designing your blog by choosing your ‘theme’. There are lots of different themes available so choose one that fits with your personal brand and your blog’s image. Most themes have reviews and ratings so have a read of these to get a better feel for each and which one’s work best.

Decide what you want to blog about

If you don’t know what to blog about, think about something that genuinely interests you otherwise blogging will feel like a chore. It doesn’t need to be a Marketing blog, it could be a fashion/beauty blog if that’s what you’re passionate about. Or even discussing your studies or reviewing books or films. Don’t be put off by the blogging industry being so saturated already, your aim here is not to become the next biggest blogger, it’s to showcase and develop your writing and creative skills. If you do want to create a Marketing blog however, a good place to start is discussing any recent campaigns that have caught your eye. Marketing blogs are really popular on LinkedIn so you’ll hopefully see some form of engagement.

Set an upload schedule

Set yourself a realistic upload schedule. An upload schedule will keep you motivated and improves your time management (which you can mention in interviews). It’s also good to keep a consistent upload schedule so that your readers know when to expect new content from you.

Share your blog

No one will be able to read your blog if they can’t find it, so share and promote it on your own social channels. LinkedIn is probably the best platform to share your blog on in terms of receiving engagement. But also use Twitter and Instagram if you feel they’re relevant to your audience.

Laura Robinson
I'm a Commercial Marketing Executive for the UK's largest News Publisher. During my time at uni and after I graduated, I felt there was no platform that offered advice to new grads trying to get into Marketing, which is where my passion to help students and anyone new to Marketing came from. I hope I can help you all out by sharing some tips I've learned along the way!