A Day in the Life of a Senior Campaign Manager in the Social Media Industry

We caught up with Meg Bass about what a typical day looks like as a Senior Campaign Manager in the Social Media Industry.

How did you get to where you are today?

Having pursued a degree in Photography at Nottingham Trent University, I didn’t have the most conventional introduction to marketing.  Whilst organising exhibitions during my degree, and dipping into the world of PR and social media, I decided that I wanted to pursue a career in marketing, and get a bit more experience under my belt, so I began a Marketing and Management masters. 

After completing my masters, I applied for various roles within the marketing industry. Despite not having much experience working with influencers, following a vast amount of research, an interview and presentation, I was offered a job as an Influencer Marketing Campaign Manager. 

I stayed with the company for a year and a half, and really enjoyed working with a great team of talented people.  I built up my confidence working and leading on global campaigns with brands such as Groupon, TikTok and Ancestry. Collaborating with influencers and building my industry knowledge. 

After a year of working with the agency, I branched off with some of my previous colleagues to set up our own company, eaeo.  The launch of this company coincided with COVID-19; however, with a lot of long hours, hard work and determination, we overcame the barriers which many businesses are facing during this time to get to where we are today. Working with a variety of amazing clients and brands across Europe and the USA.

Tell us about a typical day in your role

8:30am – Social Media check

Since lockdown began, my screen-time has increased by an embarrassing amount! I have fallen into a morning routine of browsing through Instagram, Twitter and sometimes TikTok*, catching up on things that have happened whilst I’ve been sleeping (social media fomo is a real thing). I’ve now also integrated replying to my emails into my morning routine as I tend to get a lot of emails through the night from influencers and agencies in America.  

*TikTok has also converted me from being a non-coffee drinker, to a girl that needs an iced dalgona to start her day.

9am – Team catch up

A quick team check-in via Whatsapp or GoogleHangouts after a quick chat about the weather and everyone’s previous evenings were. This is usually when we have an overview of the day, discuss the progress of our campaigns and proposals along with any upcoming deadlines.

9:30am – Project catch up

This is usually followed by a Google Hangout about specific projects in a smaller team, where we run through what is required. This is when I like to make a list of activities to tick off during the day.  Some activities probably don’t require a spot on the list, but it’s good to feel accomplished!

10:30am – Working through my to-do’s

After organising ourselves, we then split up and work on the jobs we’ve been delegated.  For me, this usually means working on campaigns and proposals, the occasional report, and some smaller tasks, like putting content together for our social media. 

Working on campaigns is the biggest part of my job, and also my favourite part.  There’s a multitude of things that go into an influencer marketing campaign, and often you’re spinning many plates!  The day-to-day tasks can vary from liaising with influencers, to reviewing paid ads and content.  I enjoy being able to speak to new people and working with influencers collaboratively on campaigns, but the most satisfying part is seeing an idea come to life and then analysing the results it’s generated.  I really enjoy the numbers!

1pm – Lunch time

A lot of my day is spent thinking about food and talking about food, so 1pm is a time I enjoy. Being at home, I especially like having the freedom to cook whatever I like, and try to spruce up my lunches and add some variety to my day.

2pm – Check socials

I dedicate some time to browsing Linkedin, Instagram and looking at industry news. It’s so important to keep up to date with our fast moving industry, and I really enjoy seeing what my industry peers are doing and the innovation which takes place daily.

2:30pm – Back to working through my to-do’s

I then pick back up where I left off before lunch. Come 2.30pm a lot of the emails I fired off in the morning start to get replies, so my afternoons often fly by in a flurry of influencer emails and odd jobs. I’ve also started joining a lot of webinars recently, which has been a great way to understand other people’s perspectives and ideas in the industry! 

4:30pm – Team catch up

We usually have a team catch-up towards the end of the day to discuss our progress and anything that needs to be pushed up the agenda for tomorrow.  We speak throughout most of the day via Whatsapp, so this is never a long meeting and often goes on a bit of tangent (as I’m sure many people can relate to!)

5pm – Time to finish

At 5pm, I like to review my checklist for the day and prepare a loose one for the next morning. One good thing I have found about working from home is that there’s no rush to get home, so if some jobs are taking a little longer, I don’t mind spending a bit of time making sure it’s finished for the next day.  

Occasionally, if there is content scheduled to go live in the evening, I will have to check in and watch it go live to make sure everything has gone ahead as planned, but aside from that I am ready to log off for the night!

What are the top skills needed for your role?

When working across multiple campaigns, it is so important to be able to keep on top of my workload and have a clear understanding of what is going on, so organisation and time management are key.  I also think being friendly goes a long way as well as having a willingness to learn new things, especially with how quickly things adapt in social media!  

Top tips or any advice for students hoping to get into Marketing?

Use Instagram and LinkedIn as they’re both really good places to keep up with industry news and stay in the loop. 

Don’t be afraid to ask questions.  My biggest fear coming into marketing was that I had the least amount of industry knowledge and experience but very quickly I came to learn that if I’d thought of a question, chances are so had someone else!

If you’d like to share a day in the life of your role, please email us at studenthub@girlsinmarketing.com

Laura Robinson
I'm a Commercial Marketing Executive for the UK's largest News Publisher. During my time at uni and after I graduated, I felt there was no platform that offered advice to new grads trying to get into Marketing, which is where my passion to help students and anyone new to Marketing came from. I hope I can help you all out by sharing some tips I've learned along the way!