We caught up with Stephanie Bain about what a typical day looks like as a self-employed freelance fashion copywriter
How did you get to where you are today?
Since 2015, I’ve been working as a fashion copywriter for luxury global E-commerce platforms. I studied fashion communication at university, but back then I didn’t really know copywriting was a career option. Once I’d finished my course, I did an internship at a fashion and interiors brand, working with the website team on everything from merchandising to social media. That’s where I caught the copywriting bug and decided I wanted to pursue it as a career. After four years working at different companies in London, last year I decided to move back home and become a self-employed freelancer.
Now, I spend my days working for different brands on various projects. How my day looks wholly depends on my clients’ preferences. Some allow me to manage my own time, others require me to work their office hours. I’m currently working for an online store whose hours are 9-6, so my days are pretty structured.
Tell us about a typical day in your role
I switch on my laptop and do any admin on my list, such as sending emails and submitting invoices.
I log on to my client’s content management system and check which deliverables they’d like me to complete that day. At the moment, it includes product and category descriptions, designer biographies and copy audits. Sometimes extra tasks get added throughout the day, so I keep this log open at all times and update it as I work through it. Most of my clients communicate with me through Slack and email, so I’ll also check them first thing to see if there are any updates for the day ahead.
9:15 AM-1:00 PM
I dedicate this time to working on my day’s deliverables. Rather than blocking time out in the morning to do any research into designers or collections, I do this as I go along, as I find it helps me to stay focused on the task at hand.
Lunch break. Even though I work remotely from home (regardless of the pandemic), I always take a proper lunch hour. I use the time to switch off and get away from my screen.
Sometimes, I’ll have a team meeting or feedback session via video call, however, these tend to be intermittent. When you work remotely as a freelancer, it can sometimes feel like you don’t have much contact with the team you’re working alongside, so it’s good to have a virtual catch-up every now and then.
The rest of my day is spent focusing on my daily tasks in order to meet my 6pm deadline. As a freelancer, it’s so important to always meet deadlines, as it shows your clients how reliable you are.
If I have any other ad-hoc projects on the go, I’ll usually dedicate an hour or so in the evenings to work on them. Sometimes I’ll factor these into my weekend instead, but it depends on the deadline. I’ll also spend some time creating content for my business Instagram account, such as writing captions and researching hashtags.
What are the top skills needed for your role?
Working as a self-employed freelance fashion copywriter means you have to be hard-working, organised and attentive. Often, I’ll be juggling multiple clients and projects, so I have to seamlessly switch between different writing styles. Listening and paying close attention to what a client wants and expects from you is key to getting good reviews and future bookings.
Fashion copywriting also requires that you know your terminology inside out, especially when it comes to design details and craft techniques. I learnt most of this at school when I studied textiles, but it can also be self-taught – there are plenty of resources online if you want to expand your knowledge.
Top tips or any advice for students hoping to get into Marketing?
If you’re thinking of pursuing copywriting as a career, I’d recommend building up your portfolio, making sure to get a variety of short and long-form content in there such as social captions and blog posts. Having a niche is important, too, so pick the industry you’d like to work in and focus on gaining copywriting experience in that field.
If you’d like to share a day in the life of your role, please email us at email@example.com