We caught up with Emily McKee about what a typical day looks like as a Marketing & Social Media Strategist.
How did you get to where you are today?
While finishing my degree in Marketing Management at Northumbria University, I couldn’t help but notice just how valuable real-world Marketing experience was for securing a grad job. I completed my placement year in Recruitment, despite not gaining any marketing experience, I gained a wealth of knowledge and came out the other end a tough cookie. So, during my final year, finding marketing experience was top of my priority list… alongside smashing my degree of course. In February 2020 I began my role as a Marketing & Social Media Strategist at a children’s activity international Franchise. I have now completed my degree but still continuing in the role working on a Freelance basis – and I love it!
Tell us about a typical day in your role
Que the cliché… every day is different which keeps me on my toes. Working as a freelancer the typical 9-5 doesn’t exist. But let me give you a rough run through of what my day may look like.
9.30am – Coffee & Catch Up
First things first I catch up with social media. This is a task to enjoy with a big mug of coffee. Managing Franchise pages in Australia means I often have lots to catch up on in a morning. I always start with Instagram and have a quick scan through both relevant and trending hashtags. This way I can easily engage with posts and keep the pages active.
10am – Story Time… literally
Time to organise my Instagram stories for the day. Stories are a great way to keep your brand alive by posting quick snapshots throughout the day. Recently I have started using ‘Mojo’ app to make them a little more interactive and engaging. I wont lie, there are many days where I look at the clock at 8pm & realise I have forgot to post any stories. So, I now plan on a morning what content I will post that day, aiming to have at least 6 stories.
11am – Pinterest
I check in with Pinterest weekly. I ensure all our latest blogs and YouTube videos are fully optimised and pinned to the appropriate board. I also have a look into the Analytics. Over lockdown we had loads of daily content meaning Pinterest impressions were high which was great for driving traffic through to our website – keeping me super busy.
12pm – SEO
With blogs being published weekly, it is my job to fully optimise each piece with keywords, internal and external links, alt images, metatags as well as improving readability. Working on SEO will ensure higher rankings on SERP and increased visibility for the brand making this a very important part of the role.
2pm – Scheduling Posts
Scheduling posts is made so much easier with Facebook Creator Studio. I schedule posts a few days in advance for both Facebook and Instagram, keeping track of everything on a spreadsheet.
4pm – Influencer Strategy
This is my favourite part of the role. At 4pm I research & identify bloggers who I feel fit our brand image. I could spend hours looking through influencer’s accounts. One strategy I have put in place is hosting frequent guest bloggers. I find this so much fun where I approach bloggers and offer them the opportunity to feature on our website. Once they send me the blog, I work on publishing and optimising the piece.
What are the top skills needed for your role?
Organisation is key. Tasks don’t simply do themselves. I find setting goals at the start of each day keeps things clear in your head. Buy yourself some eye catching stationary, I mean everything looks so much better in a pretty notebook. Productivity tools like Trello or Google Keep help keep all your tasks in order.
Communication is next up on the list. This goes hand in hand with energy and passion. Marketing is all about sharing your own ideas and listening to others. You need to bring passion to the party.
Be proactive by always thinking ahead. For example, I am always googling up coming social media holidays e.g. National Donut Day. This allows me to plan & always be thinking of ideas in the back of my head ahead for upcoming events.
Top tips or any advice for students hoping to get into Marketing?
Every day is a school day
Marketing is not a job where you learn what to do and then repeat the same routine each day. What you know today may be old news tomorrow. Especially in digital marketing, the world is evolving all the time. To stay on trend, you need to be continuously learning and updating your knowledge. Google Garage, Moz & Hubspot have some great online courses to help with this.
Be curious about everything & anything
I honestly believe as a marketer you need to be curious about everything. Always ask WHY. Why did that Instagram story get so many swipe ups? Why did that Pin get so many impressions? Google will become your best friend. Research everything that comes your way. You will soon open doors and learn things you never knew there was to learn.
As a marketer you need to be savvy. There are endless tools out there to help with this. Canva will keep your content on point, Trello will keep your life in order and Facebook Creator Studio will help with content planning. Sign up to ‘The Drum’ and ‘The Marketing Week’ to stay in touch with the Marketing world around us.
If you’d like to share a day in the life of your role, please email us at email@example.com