We caught up with Lauren Foxhall about what a typical day looks like as a Marketing Executive for the Marine & Architectural industry.
How did you get to where you are today?
So I didn’t follow a ‘typical’ route into marketing as such. I never had a clue what I wanted to do so I just followed my interests throughout high school into college. My top GCSE was photography with an A* and I continued on to do a media and technology as a diploma achieving a distinction, again focusing my final major project in Photography. At the time I didn’t know marketing could include so many things, I saw it very much as a ‘sales’ based industry. So I tried to go more the photography route.
After college I worked a variety of unrelated jobs to earn money whilst I figured out what I wanted to do. I also worked at a camp in America to fulfil some of my travelling dreams (would highly recommend). After camp is when I really started to look for work which I would enjoy. I applied for my current job (among what felt like 100’s of other jobs) as it included social media management in the description. I had basic skills and knowledge but I went for it and got it! It was low-level but allowed me to grow and try out new ideas as I am a one man band. Now I am fully confident in handling all the marketing activities throughout the company as a marketing executive.
Tell us about a typical day in your role
8:30 – Let’s get started!
Computers are set up, drink is made and I begin to make my list for the day as well as check emails and reply to anything urgent. I have a quick scan of social media and see what is trending. This helps me set the tone for the day so I can be thinking of a potential post later in the day. I can also begin engaging by liking and commenting on supplier’s posts from the weekend or day before.
At around 9 I begin the main project for the day. Now this all depends as I am the only in-house marketer at my company. Sometimes we could have upcoming trade events which would take the main focus or it could be this year’s price list. Other frequent things to fit in-between is working alongside our agency on website or PPC campaigns, prepping mail shots, analysing analytics and preparing reports, social media management, graphics, designing and ordering of merchandise and photography. Usually I start with the big tasks and leave the smaller tasks for later in the day.
At this time is when I would usually have any meetings with the management within my company. This could be marketing and sales related or just general within the company. If there are no meetings scheduled for the day I would usually ask for an update or if anything new has come up with the sales managers that they need me to handle.
2:00 – Late lunch!
I always have a late lunch as I seem to get the most productive work done in the morning. This is when I usually need food and a little dose of sugar to keep me going for the rest of the day.
I settle in for the afternoon. Similar to the morning I will carry on with the most pressing project as well as begin to finalise pieces and feedback to management what I am working on. I can then make adjustments throughout the afternoon. I also take time to focus on the companies social media content and finalise the post for the day. As we have a US office I like to post later in the day so our customers are awake. This goes for any mail shots and communications with the US sales manager as well.
Time to wrap up for the day! My days are condensed into more blocks than time slots as I am managing most things with marketing working in-house with a B2B structure.
What are the top skills needed for your role?
Persistence, consistence and flexibility are major factors day-to-day working in a B2B marketing role. You can learn the rest along the way.
Top tips or any advice for students hoping to get into Marketing?
I know getting experience is easier said than done but this is a big factor in what businesses look for. I applied for my job because I knew I could do SOME of the stuff on the job description. Now I do it day-to-day without thinking. Be flexible with any opportunities. It may not be directly SEO or social media based but gaining other skills helps you to do these jobs better in the long run when you have a better understanding.
Get to know any company, product or service you will be marketing. This takes up a surprising amount of time but the better you know a business the better you can perform for them whether it in B2B or B2C. Networking also did wonders for my confidence so as painful as it is take any opportunity to get out and meet people!
If you’d like to share a day in the life of your role, please email us at email@example.com