A Day in the Life of a Marketing Executive – Advertising & Social Media at Nationwide Building Society

We caught up with Emily about what a typical day looks like as a Marketing Executive – Advertising & Social Media at Nationwide Building Society

How did you get to where you are today?

I started off at Nationwide doing a temp job in administration, and from there I worked in a few departments before pinning my hopes on Marketing. I tried a few times to get a job, so it didn’t come magically but I was patient and made sure I had transferable skills.

Tell us about a typical day in your role

I have an invisible disability called Ehlers Danlos Syndrome, Nationwide have been so supportive and have allowed me to condense my hours so I can take every other Friday off to rest. This means I work from 7:30am to 4pm most days. I’m most productive in the mornings!

My day will start off by logging on and checking my emails from the day before, this also includes checking two mailboxes, one that our retail colleagues send marketing queries through to, and the other is where our team looking after social media queries send questions if they’re unable to answer. From there I’ll check our social media pages, Facebook, Twitter (Tweetdeck is a great tool for this) and LinkedIn to see if there are any themes/trends from the evening before or if there are any comments we need to pay particular attention to.

From there I’ll start on the campaign I’m currently working on, checking in with our Advertising and Media agencies. My job is to work with these agencies to mould our communications to make sure they’re the best they can be, they meet the brief, that they’re legally and technically correct, and they’re going to be seen by a relevant audience at the right time. Financial Services are highly regulated, so I work very closely with our Compliance and Product teams to make sure all details in the communication are correct. I deliver campaigns across a wide range of media including TV, radio, OOH, press, digital, social, and branch posters so as you can imagine my day to day work can vary a lot, but that’s what I love. No day is the same, no campaign is the same.

What are the top skills needed for your role?

The top skill I would say you needed in Marketing is hard work. You can learn how to create great marketing and communications, but you can’t learn hard work. By hard work I don’t mean working ridiculous hours either, just making the most of the 7/8 hours a day when you are working. Oh, and never stop learning! I don’t have a degree in Marketing (pretty much everyone I work with does) but I’ve always made sure I never get comfortable, once I’ve got to grips with something I try to learn something else – whether that’s offering to help colleagues with something that interests me or working on something ‘side of desk’.

On top of my day job, I’m also the team’s recognition champion, chair for meetings and I’m on a working group for inclusion and diversity. ‘Side of desk’ projects are also a great way to meet new people in the department (or community as we call it!) and if your company doesn’t have them, create them yourself. Could you save costs somewhere? Why not do some research and come up with a plan. Was there some training you felt like you should’ve had when you joined? Create it! Or ask around and offer to get involved helping other teams.

Top tips or any advice for students hoping to get into Marketing?

My top tip would be to take an interest in people jobs and skills they have. If you see someone doing a job you like the look of, pop some time in with them! Ask them how they got the job, why they like the job, what skills you need. You’ll then have a good idea if this is something that appeals to you and what skills you need to work on. Most people will be flattered if you’re taking an interest in what they do!

If you’d like to share a day in the life of your role, please email us at studenthub@girlsinmarketing.com

Laura Robinson
I'm a Commercial Marketing Executive for the UK's largest News Publisher. During my time at uni and after I graduated, I felt there was no platform that offered advice to new grads trying to get into Marketing, which is where my passion to help students and anyone new to Marketing came from. I hope I can help you all out by sharing some tips I've learned along the way!