We caught up with Anna Holloway about what a typical day looks like as a Marketing Assistant at a Private Hospital.
How did you get to where you are today?
I’ve been working in this role for just over a year and it is my first full time position since graduating from the University of Glasgow with a Philosophy degree. I often get some funny looks when I say this but my degree and my time at university has equipped me well for a role in Marketing. Although I have no formal Marketing qualifications, I do have experience writing for student tabloids, heading campaigns and marketing my own blog, Pennies into Pounds on social media.
As well as this, I hold a Foundation Diploma in Art and Design which is a compulsory qualification for anyone wishing to study Art and Design at university. I have learnt many skills from these including digital marketing, copy writing, design and video editing to name a few. These skills have been integral in my role today.
Tell us about a typical day in your role
As a Marketing Assistant in the Private Healthcare sector my day to day is extremely varied. I could never give you a set schedule as there isn’t one. The only consistency is the hospital’s daily huddle at 9.15am headed by our Hospital Director. The huddle is designed to give us a brief overview in to how each department is fairing and what the day may bring. My job role entails some evening and weekend shifts as we do a lot of educational events for GPs, Physiotherapists and patients as well as internal and external filming. Trying to sum up my role within the hospital into some sort of daily schedule would perhaps look something like this:
Check social media, Google reviews and NHS reviews. Schedule any upcoming posts and reply to any comments.
Write and design marketing materials such as service updates, departmental leaflets and treatment pamphlets. Then brief these in to our central design team.
Updating and creating web pages such as Consultant profiles and treatment pages.
Organising and leading on awareness days, charity events and celebration events including Christmas activities for staff, Hand Hygiene Day, International Nurses Day, Biomedical Science Day and lots more. These are usually spur of the moment request and allow for one or two days of organising.
Manage pre-planned educational events by replying to attendees and collating attendees on a database. If the event is that night, I will make the packs up which include promotional material and Consultant profiles.
Research promotional gifts and advertising costs. I will contact the clients, add the information to a database and feed this back to my manager.
Film and edit short videos for social media. These are usually a Consultant speaking about a condition and the effects it can have and how to treat it. I also film and edit more advanced projects which go alongside services we offer. These are often very big tasks as the videos are about 40 minutes.
Work with and support other departments when organising external and internal photoshoots and filming to work out times to suit everyone.
If there is an event, I will make sure the speakers work and the room is set up. In these cases the time I leave work is approximately 9pm.
Looking at this schedule, I’m glad everyday doesn’t look like this but at least it will give you an insight into the different jobs I do as a Marketing Assistant in the Healthcare sector…I promise it’s not as scary as it looks!
Top tips or any advice for students hoping to get into Marketing?
Do not give up
It took me a year of applications, interviews and assessment days to land the job I have now. There were times I wanted to give up, go a different direction and wallow at the number of rejections and non-responses from companies. I am not alone in feeling this and you will probably feel this too but just keep going. No one ever speaks about their journey and the numerous rejections they received but we all have them. It’s corny but I’m a great believer in “what will be, will be”.
Experience is key
As someone who didn’t take the traditional route into Marketing, I believe experience and learning on the job is the best way to grow and develop within any career. Take every opportunity that is thrown your way, never stop learning and watch the doors open!
Just go for it
This can be applied to any aspect of your life or career. When your gut is telling you to run away from a big corporate speech, managing a project or applying for your next step up, ignore it and do it anyway. Living outside your comfort zone will benefit you in the long run…trust me!
If you’d like to share a day in the life of your role, please email us at email@example.com