We caught up with Charlotte Webster about what a typical day looks like as a Digital Marketing Communications Consultant.
How did you get to where you are today?
I actually got into Marketing by accident. I did a Degree Apprenticeship with an IT company, working in some very varied roles (from Software Testing to Project Management) before an opportunity opened up in the Marketing team. I’ve always been interested in marketing, so I took a leap of faith and applied. Although I had no previous marketing experience or qualifications, I did have a positive attitude and the key skills they were looking for which was enough to land me the job. So, don’t let a lack of experience put you off applying for jobs.
Tell us about a typical day in your role
Every day is different in my role, that’s part of what I love about it!
I usually get up early to exercise and have some breakfast and much needed caffeine, so I start work feeling energised and like I’ve accomplished something that day which really boosts my productivity. Every morning I prioritise my tasks for the day and work through a To Do list, which involves Digital Marketing campaigns spanning mixed media – from blogs, press releases and brochures, to videos and events.
I help manage our social media channels – creating and scheduling content and answering DMs. On top of this, I analyse our social media performance data, focusing on impressions, engagement and lead generation, so we can make data-driven decisions to inform future campaigns.
Several times a week I have meetings with our Marketing Business Partners to drive content creation from within the business. I also meet with the UK Marketing and Communications team and teams from other countries to share best practice and ensure we’re all working towards our localised marketing strategy.
I’m lucky that in my role I can also get involved in interesting little projects such as: process improvement; social media skills workshops for our employees; and corporate social responsibility programs.
It’s important to take some well-deserved breaks from work throughout the day. I find eating at my desk divides my concentration so I opt to eat outside if I can – dining al-fresco > al-desko! It’s also a good way to get away from the screen for a while and get some fresh air.
What are the top skills needed for your role?
I have to be organised to juggle various campaigns at the same time and be good at prioritising tasks and managing time effectively to meet different deadlines. I also have to think ahead and plan to ensure a consistent pipeline.
It’s important to work collaboratively with members of the team and clients, so communication is key.
Attention to Detail is also very important as typos and grammatical errors look sloppy, reflecting poorly on both you and your company – everything you publish should be polished and on-brand.
Marketing is a creative and dynamic industry so it’s great if you can show some creative flair and bring innovative new ideas to the table; don’t worry, this will improve with confidence and experience.
Top tips or any advice for students hoping to get into Marketing?
Recruiters often search candidates on social media and if you can demonstrate a consistent pipeline of quality content on your personal social media channels then they’re more likely to hire you to manage theirs! Posting regularly and starting a blog are great ways to build your online presence and portfolio of work.
Network, network, network! Marketing jobs are competitive and many candidates may have similar grades and experience. Connecting with people from the prospective employer before an interview shows initiative and proves you’ve done your research which will help you stand out. Don’t underestimate the power of your network – sometimes it’s not what you know, but who you know. Your connections can introduce you to new people, events and opportunities.
If you’d like to share a day in the life of your role, please email us at email@example.com