A Day in the Life of a Digital Campaigns Intern for a Public Sector Organisation

We caught up with Gemma Walker about what a typical day looks like as a Digital Campaigns Intern for a Public Sector Organisation.

How did you get to where you are today?

I am a recent Bath Spa University graduate, where I studied media communications and history. I am just starting out on my journey into a full-time marketing career. My current role is a part-time Campaigns and Digital Project Officer intern for a public sector organisation, where I help to run social media campaigns and use marketing techniques to achieve social objectives.

Tell us about a typical day in your role


9:30am – Groundwork

My internship hours are not scheduled to start until 10:30am but I like to be online an hour before to make sure my mind is in the right place for when we start, and I catch up on emails from the day before. I also check the organisation’s social channels, drink a coffee, listen to some empowering music and get my head in the game.

10:30am – Team meeting

I have a catch up with the other intern and our line manager each day to make sure we are on track with our tasks. This is great – being in virtual contact frequently has allowed me to relax into the role and gives me an opportunity to ask questions about my role, the organisation and the industry.

11:30am – Content creation

Now it’s time to get creative. I have certain content I need to create for various social platforms, so I use this time to design graphics, edit photos and write captions. The other intern and I are in contact during this creative time, ensuring our brand messaging is coherent and our visuals are of a similar standard.

1:00pm – Wider team meeting

At least once a week, we have a meeting with various sections of the wider team. This is a great chance to network and get a good understanding of the various roles within a high-profile organisation. I make sure to take lots of notes and ask questions.

2:00pm – Finish up my tasks

My designated internship hours are almost over by this time, so I use this time to schedule all creative content I have created throughout the day and have it double checked by my line manager.

3:00pm – Extra time

My paid hours for my role have finished by this point, but I am generally still in a career-focused, productive headspace. I take advantage of this by spending some time doing personal career development. This may involve applying for full-time jobs, updating my personal website or taking time to write blog posts like this.

What are the top skills needed for your role?

The top skills needed for my role are strong communication and organisation skills, great time management and a creative flair. These may sound like basic skills but if honed they are more valuable than you may think. Particularly when working remotely, it is essential to manage your time effectively. I do this through google calendar, which syncs to my laptop and phone, making it easy to see where I need to be at any time of the day.

Top tips or any advice for students hoping to get into Marketing?

My top tip for students hoping to get into the marketing industry can be summed up in one word – experience! I am very fortunate to have found my internship role through the university careers service, something I very much recommend making the most of whilst you are at university. I have had many great experiences in the past couple of years (for example set design at Boomtown Fair!) that I would not have known about had I not browsed the careers pages often. By saying yes to even one opportunity that will look good on your CV, you are opening yourself up to a world of possibilities. You never know who you will meet or who might take a shine to your work, so put yourself out there and get as much experience as you can.

If you’d like to share a day in the life of your role, please email us at studenthub@girlsinmarketing.com

Laura Robinson
I'm a Commercial Marketing Executive for the UK's largest News Publisher. During my time at uni and after I graduated, I felt there was no platform that offered advice to new grads trying to get into Marketing, which is where my passion to help students and anyone new to Marketing came from. I hope I can help you all out by sharing some tips I've learned along the way!