Marketing is one of the fastest moving, ever evolving sectors out there, so staying in the know has never been more important. As a student or recent graduate, being clued up on the latest trends and challenges will benefit you in more ways than one. It can be difficult to stay up to date so below are 5 ways to help you stay in the know.

One of the biggest mistakes people make with their cover letter is to regurgitate everything on their CV. A cover letter should complement your CV and be centred around the organisation and role you’re applying for. Below are some of our top tips that will really impress a recruiter and almost certainly guarantee you that interview.

Employers aren’t just looking for someone with specific skills and experiences, they want a great team fit too. Figuring out your personal brand and portraying this in your CV/ job application will give an employer a more rounded overview of you as an employee and give you a competitive edge.

If you’re a student or recent graduate looking to enhance you skill set and CV during lockdown, online marketing courses are a great way to do this. Taking online courses shows a potential future employer you’re proactive, keen to learn and will set you apart from the competition. We’ve compiled a few beginner courses to get you started.

As a student, you may find you have a lot of extra time on your hands. This is especially true during first and second year (maybe not so much in third year!). If you find you’re wondering what to do with your days and you’re looking at going into a digital marketing role after University; freelancing may be the best decision you ever make.

Trying to gain digital marketing experience during a global pandemic can seem daunting. There have been many internships and placements cancelled for students which is why we wanted to share some ideas of ways you can still get online experience during lockdown.